Last month, Atlas Coffee Club sent me some samples of their geography inspired coffee subscription program for feedback and as a possible blog post topic. I found their program and mission statement to be interesting and thought it might be something my readership would enjoy.
Since I started roasting my own coffee, the impact of geography on nearly every aspect of how a coffee tastes has fascinated me. Many consumers have a tendency to overlook the importance of coffee origin on the final product. Climate, altitude, available facilities, local traditions and access to water are all part of the coffee story. These geographical factors (and many more) have a significant influence. Coffee travels a great distance and is touched by many hands before it ends up in your coffee mug.
Atlas Coffee Club is on a mission to change how consumers think about coffee by spotlighting the coffee-geography link.
What is Atlas Coffee Club?
Atlas Coffee Club is a monthly coffee subscription service with an emphasis on the places where coffee grows. This company is hoping to move coffee lovers away from buying coffee at the grocery store and introduce them to single origin coffees from some of the fifty plus countries where coffee is grown.
They source their coffee through direct relationships with farmers and specialty coffee importers. So far the company has featured over twenty different countries including some pretty unique origins— Myanmar, Zambia, Ecuador, Malawi. Atlas coffee club cups over 300 specialty coffees a year and only shares their 12 favorites.
The coffee of the month subscription box is designed to feature a single country every month. They are self proclaimed “coffee tour guides” desiring to showcase coffee destinations. Each month you’ll get the opportunity to explore a coffee region by sampling high quality coffee. These coffees are sourced with seasonality in mind and to highlight the qualities each locale has to offer.Continue reading